Ed Accura, the producer behind the Blacks Can’t Swim film documentaries and co-founder of the Black Swimming Association announces the release of the new single, Can’t Be What You Can’t See, the song from the campaign of the same name highlighting the importance of role models in the lives of our youth.
In many communities, youth from underprivileged backgrounds are growing up believing that they can’t be or they just don’t belong. Without positive role models, they are fighting against the odds to succeed, and therefore easier to just give in and assume the status quo. It’s so important to have role models and representation in media and society and to be able to look around and seek motivation, inspiration, and reflection from the success of people they can identify with.
Accura said if one person as a result of this campaign takes a turn onto the right path in life, I will deem this a huge success.
Can’t Be What You Can’t See, demonstrates the artist’s inspiration, anxiety, pain, and frustration but with a positive outlook. The song produced by Ed Accura showcases his soulful bass-heavy production blending in well with Boy Sayso’s mental-conscious lyrics and street life stories, Emarvellous inspirational flow, and the catchy chorus by Talisha Karrer. Listen here
Accura, who is also the producer behind the Blacks Can’t Swim film documentaries said, “It is true for all of us that we rely on stories, examples, leaders, and visuals that confirm who we are and what our potential is, and without these, we are unlikely to push our limits to smash those glass ceilings and be that which we cannot see.