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🌊 Today is World Drowning Prevention Day! 🌊

Drowning is a silent tragedy that can affect anyone, regardless of age, race, colour, culture, class, gender, swimming ability, or socioeconomic status.

According to the World Health Organization, approximately 300,000 people lose

"No Lifeguard" is not about telling people to fend for themselves in the water or take unnecessary risks, it's quite the opposite. This powerful new documentary is about supporting the incredible, life-saving work that professional lifeguards already do, by encouraging every one

The new documentary NO Lifeguard redefines the concept of a lifeguard to include each individual's personal responsibility for preventing drowning.

We are taking the current definition of a lifeguard far too literally and relying too heavily on someone else to keep us safe. That