“No Lifeguard” is a song in the form of a Public Safety Alert, released to combat the rising tide of drowning incidents in 2025, particularly in non-lifeguarded areas. This campaign, delivered through music, aims to reach one million engagements by Spring 2026, urging everyone to swim only in lifeguarded waters. It’s a critical response to the surge in preventable drownings, especially among communities less exposed to traditional water-safety messages.