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The ideology of the lifeguard as an ecosystem is a profound philosophical and practical reframing of water safety. It begins by dismantling the narrow image of a lifeguard as merely an individual responder and reconstructs it as a complex, interdependent network of…

A 2024 Sport England survey found that 97% of Black adults and 82% of Black children in England do not swim regularly. Black children are also seven times more likely to drown than their White peers. Many of these tragedies happen in areas with no lifeguard present.

NO Lifeguard…

@ed_accura Absolutely — and it’s something we think about a lot. Many swimmers encounter unfamiliar or unguarded waters while traveling. Water-safety education works best when everyone is involved — from local governments and beach or park operators to hotels, camps, and community groups.…

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WAITROSE CONFIDENT SWIM ARTICLE

HOW TO BECOME A MORE CONFIDENT SWIMMER.... With the sun shining and holidays in full swing it’s the perfect time to enjoy a swim. However,
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WORLD DROWNING PREVENTION DAY

Summer is here, the weather is hot and the water can be very inviting.... Many of us will cool ourselves down by swimming in pools,
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REWIND FILM RELEASED

Blacks Can't Swim: REWIND - A new film documentary that offers hope to youth who could have ended up on the wrong side of the
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